Generating Focused Ideas Through Practical Empathy
Presenter: Indi Young, Data Scientist, Researcher, Author, Co-Founder Adaptive Path
Co-Presenter: Alex Kinnebrew, Head of Strategy for Waggl
Indi has spent her career writing and training organizations how to generate ideas based on problem space research. Her books Practical Empathy and Mental Models outline a method to transform qualitative data gathered via listening sessions with people accomplishing a greater purpose into reliable, validated knowledge that forms the basis of idea generation.